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Selling on Walmart
Seller-friendly fees and growing traffic — if you get approved.
Walmart Marketplace has one of the most seller-friendly fee structures in e-commerce: no monthly, listing, or setup fees. The catch is an approval process that filters out new or unestablished businesses. For approved sellers, it's a leaner alternative to Amazon.
Best for established sellers expanding beyond Amazon.
How it works
From listing to payout
1 Apply & get approved
2 List products
3 WFS or self-fulfill
4 Get paid
Fee structure
What Walmart costs
Headline US rates, verified May 2026. Effective cost depends on category, item size, and fulfillment. Confirm current rates on Walmart's official fee page.
| Subscription | None — $0 monthly, listing, and setup |
|---|---|
| Referral fee | 6–15% of sale (caps at ~20% for jewelry) |
| WFS fulfillment | From ~$3.45/unit (optional) |
| Storage | ~$0.75/cu ft (Jan–Sep) — lower than Amazon |
Getting started
Your first steps on Walmart
01
Apply & get approved
02
List products
03
WFS or self-fulfill
04
Get paid
+ Strengths
- No fixed/subscription fees
- Fees often 20–50% lower than Amazon
- Less competition, growing traffic
– Trade-offs
- Approval process can reject new sellers
- Lower traffic than Amazon
- Over 30 fee categories to learn