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Selling on Shopify
Your own store — lowest fees, but you bring the traffic.
Shopify isn't a marketplace; it's your own branded storefront. That means the lowest all-in fees of any option — but no built-in audience. You own the customer relationship and the responsibility to drive traffic.
Best for brands building a direct relationship with customers.
How it works
From listing to payout
1 Build store
2 Drive traffic
3 Customer buys
4 You fulfill & keep margin
Fee structure
What Shopify costs
Headline US rates, verified May 2026. Effective cost depends on category, item size, and fulfillment. Confirm current rates on Shopify's official fee page.
| Subscription | From $5/mo (Starter) to $39/mo (Basic) and up |
|---|---|
| Transaction | 2.9% + $0.30 with Shopify Payments |
| Referral/commission | None — you keep the rest |
| All-in effective | ~3.2% for most sellers using Shopify Payments |
Getting started
Your first steps on Shopify
01
Build store
02
Drive traffic
03
Customer buys
04
You fulfill & keep margin
+ Strengths
- Lowest total fees (~3.2% all-in)
- You own your customers & data
- Full brand control & flexibility
– Trade-offs
- No built-in audience — you drive all traffic
- Marketing cost replaces marketplace fees
- More setup & maintenance