Research suite
Helium 10: what it costs in 2026
Six sources give six different entry prices for the same product. The reason is not carelessness: the cheap Starter plan was retired in 2026 and the surviving entry tier costs different amounts monthly and annually. Anything quoting $39 is describing a plan new subscribers can no longer buy.
This is a pricing reference, not a tested review. This site has not purchased or used Helium 10. Every figure below is what a named source published, checked 2026-08-08. Vendor pricing changes without notice — confirm on Helium 10's own page before you buy. Scored reviews, when they exist, are bought at list price and follow thepublished rubric.
What it does
Product research, keyword research, listing optimisation, PPC management, inventory tracking and refund recovery in one subscription. Reporting describes 20 to 30+ integrated tools, with 2026 additions covering Walmart and TikTok Shop.
What it costs
| Plan or charge | Reported price |
|---|---|
| Free plan Reported as locking out core tools including Cerebro, Magnet and Adtomic | Available, limited |
| Platinum (entry paid) Sources give both; the difference is billing term | $129 / month, or $99 annual |
| Diamond One source specifies this as the annual rate | $279 / month |
| Enterprise One source quotes "from $500/month" for a top tier | Custom pricing |
| Starter Formerly $39–$49; no longer available to new subscribers | Retired in 2026 |
| Annual discount | Reported 16%–20% |
| Refund recovery fee Managed Refund Service, reported as available in Platinum | 15% of recovered refunds |
| Trial | 7-day free trial + 7-day money-back |
Figures the sources disagree on
Recorded rather than resolved. Software pricing is quoted monthly and annually, before and after promotions, and by directories that have not rechecked in years. Where published figures conflict, the honest position is to name the conflict and send you to the vendor.
| Figure | The disagreement |
|---|---|
| Entry price | Quoted as $39 (retired Starter, still listed on comparison sites), $99 (Platinum annual) and $129 (Platinum monthly) across sources published within months of each other. Capterra still shows $39 as the starting price. |
| Top-tier price | Diamond is given as $279/month by two sources. Helium 10’s own comparison page quotes "starting at $500/month" for a tier, which does not map cleanly onto the published Diamond figure. |
Where it fits, and where it does not
Worth considering for
- Sellers who want keyword depth and PPC automation in the same place
- Anyone selling across Amazon, Walmart and TikTok Shop who wants one research tool
- Sellers far enough along that a three-figure monthly subscription is a rounding error
Works against you if
- New sellers, now that the cheap entry plan is gone
- Anyone who needs one job done rather than thirty
- Sellers sensitive to price increases — one source cut its own rating over 2026 increases and support complaints
The decision this tool sits inside
Software is the smallest line in most seller cost structures and the one that gets the most attention. Before subscribing to anything in this category, the arithmetic that matters is in the guides below — a tool that reports a number accurately does not change the number.
Sources
- Helium 10 pricing 2026: plans, costs and alternatives, SellerSprite Secondary accessed 2026-08-08
- Helium 10 pricing (2026): new plans and cost breakdown, Enjoy AIIA Secondary accessed 2026-08-08
- Helium 10 vs Jungle Scout (2026), SmartScout Secondary accessed 2026-08-08
- Helium 10 vs Jungle Scout: which is best in 2026?, The Selling Guys Secondary accessed 2026-08-08
- Helium 10 vs Jungle Scout full comparison, Helium 10 Secondary accessed 2026-08-08