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Selling on Amazon
The largest audience — and the steepest learning curve.
Amazon gives third-party sellers access to the biggest built-in customer base in e-commerce, with FBA handling storage, packing, and shipping. The trade-off is complexity: a dense fee structure, fierce competition, and strict policies that punish mistakes.
Best for sellers who want scale and are willing to master a complex system.
How it works
From listing to payout
1 List product
2 Send to FBA
3 Amazon fulfills
4 Get paid (minus fees)
Fee structure
What Amazon costs
Headline US rates, verified May 2026. Effective cost depends on category, item size, and fulfillment. Confirm current rates on Amazon's official fee page.
| Subscription | $39.99/mo (Professional) or $0.99/item (Individual) |
|---|---|
| Referral fee | 8–15% of sale (most categories); up to 17% apparel, 45% device accessories |
| FBA fulfillment | From ~$3.22/unit, scales by size & weight |
| Storage | ~$0.87/cu ft (Jan–Sep); long-term fees after 181–365 days |
Getting started
Your first steps on Amazon
01
List product
02
Send to FBA
03
Amazon fulfills
04
Get paid (minus fees)
+ Strengths
- Largest customer base in US e-commerce
- FBA automates logistics & Prime eligibility
- Strong tooling ecosystem
– Trade-offs
- Most expensive total fees with FBA (often 30–40%)
- Intense competition & price pressure
- Strict, fast-moving policies
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