7 platforms compared
Every marketplace, side by side.
Each platform has its own fee math, audience, and rules. Use this as your map — then dive into a dedicated guide for the one you sell on.
| Platform | aAmazon | eeBay | SShopify | EEtsy | WWalmart | AAliExpress | TTikTok Shop |
|---|---|---|---|---|---|---|---|
| Monthly fee | $39.99 | From $5.95 | From $5 | $0 | $0 | $0 | $0 |
| Selling fee | 8–15%+ | ~13.25% | ~3.2% all-in | ~9.5% | 6–15% | 5–10% | ~6–8% |
| Fulfillment | FBA | Self | Self/3PL | Self | WFS | Supplier | FBT |
| Built-in traffic | Highest | High | You drive it | Niche | Growing | Global | Viral |
| Best for | Scale | Resale | Brands | Handmade | Expansion | Dropship | Creators |
Figures are headline US rates verified May 2026 and simplified for comparison. Effective costs vary by category, size, and fulfillment choice — always confirm current rates on each platform's official fee page.
Dedicated guides
Open a platform.
a e S E W A T
Amazon
The largest audience — and the steepest learning curve.
eBay
A resilient marketplace that rewards consistent sellers.
Shopify
Your own store — lowest fees, but you bring the traffic.
Etsy
The home of handmade, vintage, and craft supplies.
Walmart
Seller-friendly fees and growing traffic — if you get approved.
AliExpress
A global sourcing and dropshipping gateway.
TikTok Shop
Content-driven commerce powered by creators.