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Selling on Etsy
The home of handmade, vintage, and craft supplies.
Etsy serves a focused audience hunting for handmade, vintage, and unique goods. Its fee structure is simple and transparent, though processing and optional ads add up. Strong listing SEO is the difference between visibility and obscurity.
Best for handmade, vintage, custom, and craft sellers.
How it works
From listing to payout
1 List item
2 Buyer finds via search
3 You make & ship
4 Payout (minus fees)
Fee structure
What Etsy costs
Headline US rates, verified May 2026. Effective cost depends on category, item size, and fulfillment. Confirm current rates on Etsy's official fee page.
| Listing fee | $0.20 per item (renews every 4 months or per sale) |
|---|---|
| Transaction fee | 6.5% of sale price (incl. shipping) |
| Payment processing | ~3% + $0.25 per order (varies by country) |
| Effective total | ~9.5–10% for most sellers |
Getting started
Your first steps on Etsy
01
List item
02
Buyer finds via search
03
You make & ship
04
Payout (minus fees)
+ Strengths
- Built-in audience for handmade/vintage
- Low barrier & simple fees
- Strong community & repeat buyers
– Trade-offs
- Niche — not for mass-market goods
- No fulfillment service
- Optional ads pressure margins
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